• Logo & Brand Design
• Website Design & Development
The team at 4Play Trax contacted us explaining that they were thinking of having a complete brand overhaul. They were planing on transforming the label into a major contender in the House / Techno genre.
The logo they previously had didn’t represent this style of music or the image that they wanted to portray. It focussed heavily on the outline of a woman with the text receiving very little attention from the viewers eye. They still liked the idea of a having womans figure included in the logo but wanted it developed further.
After we had researched and developed a variety of silhouette styles they were happy to go with the final design. The typeface we used for this logo compliments the silhouette nicely, it is also easily legible when reduced in size which was ideal for use on CD’s and promo material. The different weights of font help the logo flow better and make it easy to read.
As soon as the logo had been finalised we began working on the new 4Play Trax website. The new website would include up to date news from the record label, information about the artists, music samples and links to the full tracks which could then be purchased.
Photoshop – Dreamweaver – Illustrator – CSS