Social media marketing is now a crucial and very beneficial tool for both small and large businesses.
While in the past businesses have only been able to engage with their customers via mail, phone and face to face, now businesses can quickly and easily communicate with their customers directly on a constant basis via applications such as Facebook, Twitter, YouTube and Google+.
Not only does this give businesses the opportunity to offer better customer service, these platforms allow businesses to create a strong brand presence and develop relationships with customers.
One of the cheapest ways of advertising to a highly targeted audience!
Social media is an excellent way of increasing exposure and promoting your business / services / products. Due to the nature of social media it allows your customers to do the advertising for you by “Sharing“, “Liking” and “Re-tweeting” your content to their friends. This helps to build a natural link profile across the internet letting search engines know that there’s a social buzz around your content.